Websites, integrations and AI setup for marketing teams.
Essential Code is a small senior team that works as your Fractional Marketing Engineer, month to month. Your product engineers stay on the product, and your pages, integrations and AI workflows go live without waiting for them.
Trusted by
Trusted by
Where the marketing plan
gets stuck
We know that wait. A small marketing team has big targets, and a small change should not sit behind somebody else's roadmap.
Campaign pages wait in a queue while the campaign they belong to is ready to launch.
Your CMS, CRM and analytics are held together with workarounds.
Your team wants to work with AI, and nothing in your stack is wired up for it.
A new hero line or a form change needs a ticket and a slot on somebody else's roadmap.
The engineers who could do it are busy with the product.
The Root Cause
It happens because nobody technical works for marketing.
Websites aren’t one-time projects
Websites are long-living systems
We stay in touch
We never build and then just disappear.
Ask us anything
If you face any challenge, we are here for you.
Long-term ownership
We take technical ownership from day one.
No vendor lock-in
We build in your accounts or design for clean transfer.
Services
What we do for you
Our main service is ongoing work inside your marketing team. Migrations and new builds are the projects around it.
Fractional Marketing
Engineer
A small senior team that joins your marketing team and builds what the plan needs: pages and campaign work every month, with integrations and AI tooling on the Ownership tier. Month to month, nobody on your payroll.
Headless
Website
Your new website is built on a solid headless foundation. Editor independence and performance from day one.
Headless
Migration
Your website moves from a legacy CMS to a modern headless setup. SEO stays intact, performance improves, and your team gets a better workflow.
Agentic Marketing
Automation
Your marketing team builds and ships pages through your own headless CMS by chatting with a governed AI agent. No developer queue, with a human approving every publish.
Our Approach
Every project is design-led. We care about typography, hierarchy, and clarity, because good design reduces friction.
Technical excellence is baseline. Because responsiveness and clear communication is what separates good work from bad.
We build systems your team can operate through AI agents. Your team drafts and ships pages by chatting with an agent, and the component-based CMS keeps every page on-brand. The agents crawling your site can read it too.
Are we a match?
Who this is for
This works well if you
Are an established company with 30+ employees
Have a small marketing team with big growth targets
Manage multiple markets or languages
Are slowed down by your CMS or agency
Want fewer partners, not more
This is not a fit if you
Want a ready-made solution without custom development. See essentialweb.eu
Expect a handover without ongoing responsibility
Are early-stage with no internal marketing team
Prefer visual gimmicks over performance
How the monthly service works
We get to know your setup
We get access to your website and marketing tools, check how changes go live, and look at what you are about to launch.
You get a private Kanban board
Add requests whenever something comes up. You set the priorities, so we know which changes your launch depends on.
We build, check, and publish
We take the work through to the live site and keep you updated on the board. For a campaign page, that includes checking the form and tracking before traffic arrives.
Start with a Sprint
Start with a Sprint: one thing built and live, picked on the kickoff call.
If your stack cannot take the work, we say so on that call and you do not pay. If you sign up for a monthly tier within 30 days of the walkthrough, the Sprint fee is credited against your first invoice. Momentum and Ownership are month to month, and you can cancel or pause with 30 days notice.
How the service worksResults built on
real experience
We developed this proven model while working on complex, multi-market website migrations for companies managing hundreds of pages across multiple languages.
What clients notice
Faster publishing without fear of breaking things
Stable performance that doesn’t degrade over time
Fewer technical surprises after launch
Clear accountability when something needs attention
“David impressed me with his technical expertise, clear communication, and strong organizational skills during our redesign. If you want a skilled and personable partner, David is the one.”
Pavla Dobiasova
Marketing Coordinator, Eversport GmbH
Ready to explore if this model fits your needs?
How the service worksNot sure yet? Start with an auditAbout us
Essential Code
Essential Code is a micro agency from Vienna, Austria built around a very simple belief: a website is a living system. Someone must own it after launch, or it falls apart.
I’m David Wippel, owner of Essential Code. I’ve been working in web development for 20+ years. One constant pattern emerges after many projects: building it is the easy part. Keeping it alive and usable over time is where things get hard and messy.
Slow performance creeps in. Content workflows break. Small issues pile up. And the agency that built it is already three projects down the road.
That pattern needed to change.
Meet the Team
Essential Code is founder-led and works with a small network of trusted specialists. We also collaborate with adjacent experts in branding, marketing, content strategy, SEO, and infrastructure when projects require it.
How we work
Bigger is not better. We’re small by design. The people you meet are the people who build it.
Technical excellence is baseline. What separates good work from bad is respect for design and long-term ownership.
We don’t hand off projects and disappear. We stay responsible.
What’s a micro agency?
A micro agency is deliberately small and built for focused, long-term partnerships. The people you meet in the first call are the people who build your site.
You work directly with the people doing the work, with no account managers in between and no bait-and-switch.
Essential Code is your Fractional Marketing Engineer: a small senior team that joins your marketing team and builds what your marketing plan needs.
How the service worksNot sure yet? Start with an auditOr email us directly