Custom e-Commerce Stores Connected to Your Odoo ERP
Odoo is excellent at what it was built for: managing products, stock, orders, and invoices. But when you use it for your shop or website, you hit limits fast.
Why Odoo’s Built-In Shop Is Holding You Back
ERP systems like Odoo were never made to deliver rich digital experiences. Their shop and website modules are second-class citizens, basic, slow, and difficult to extend. Once you need more than a simple catalog and a few pages, things start breaking apart.
Behind the scenes, Odoo runs on its own mix of Python, QWeb, and Owl. It is an exotic stack that very few developers actually know. That means simple requests like changing a layout or adding a new campaign template can quickly become long and expensive projects.
Some teams try to fix this by connecting WooCommerce or Shopify in between. That only makes things worse. Every extra system means more syncing, more errors, and more time wasted reconciling data. Instead of a clean process, you end up with another layer of complexity and cost.
What Most Teams Feel but Rarely Say
If you are managing marketing or digital operations on top of Odoo, you probably know the feeling.
Nothing is truly broken, but everything feels harder than it should.
Some teams tried to solve the limits of Odoo’s shop by connecting WooCommerce or Shopify in between. On paper it sounds smart: Odoo keeps the data, the shop handles the design. In practice, it means constant syncing, duplicated logic, and fragile connections that break when either system updates.
Inventory mismatches. Order data not syncing back. Campaign content living in yet another tool.
Your team spends hours keeping systems aligned instead of moving campaigns forward.
At that point, you are not running an integrated e-commerce platform. You are maintaining a fragile chain of tools that depend on each other to even work.
It is not your team’s fault. These systems were never designed to live together. They simply were not built for the speed and flexibility that modern marketing and e-commerce demand.
The Better Way to Combine Odoo and Modern E-Commerce
You do not need to rebuild everything or abandon Odoo. The smarter path is to let Odoo do what it does best and connect it directly to a modern web stack through its own API.
We use Odoo as the single source of truth for products, stock, orders, and customers. Everything flows from there. Your storefront communicates with Odoo through the official API, not through another plugin or sync layer. That means fewer moving parts, faster updates, and a system that stays in sync by design.
Your new website runs on a modern, headless architecture built with Next.js or Astro and a headless CMS like Storyblok or Strapi for content and campaigns. The frontend stays fast and flexible, while Odoo continues to power your operations in the background.
This setup keeps your business logic inside Odoo where it belongs and gives your marketing team complete freedom to create, publish, and launch directly from the CMS. Developers work with a clean, modern stack they actually enjoy maintaining. There is no hidden sync logic, no data duplication, and no surprise failures when one system updates.
The result is a lean architecture that connects Odoo and your website as one coherent platform, stable in the backend, agile in the frontend, and fully under your control.
What Changes Once You Decouple
Suddenly your team can move.
Campaigns launch in hours instead of weeks.
New product pages are built without technical bottlenecks.
Design updates do not break your backend.
Everything feels aligned again. Odoo handles the data, your website handles the experience, and your marketing team finally gets the speed they have been asking for.
It is what happens when you build clarity into the system instead of complexity around it.
The Outcome You Can Expect
You keep the ERP that runs your business.
You gain a modern e-commerce platform that actually supports it.
Your team spends less on maintenance and more on growth.
Your customers experience a shop that performs as well as your operations.
Odoo remains the reliable engine behind your business. Your new website becomes the engine for your growth.
Let’s Talk About Your Setup
If you are ready to turn your Odoo-based store into a faster and more flexible platform that your marketing team actually enjoys using, let’s talk.
We will review your current setup, map your options, and outline the path to a clean, maintainable system that grows with you.
Or just drop us a line
